About us

Factoring in how, not only what farmers grow is essential to evaluate a product's impact.

Carbon Maps is the first environmental accounting platform dedicated to the food industry.

We are on a mission to help the food industry reduce its environmental impact by aggregating fragmented data across all stages of the food chain—from farmers to consumers—and carrying out simple, rapid, and auditable science-based calculations that translate into actionable insights.

Our founders

CEO

Patrick Asdaghi

Patrick is a serial entrepreneur having founded foodtechs FoodChéri and Seazon, acquired by the Sodexo Group in 2021, before co-founding Carbon Maps in December 2022. He is also an active business angel having invested in nearly 30 French Tech start-ups. Before creating FoodChéri, Patrick was CMO/CPO of LaFourchette.com, which became the European leader in online restaurant reservations, acquired by TripAdvisor in 2014. Patrick holds an engineering degree from Telecom Paris and an MBA from Harvard Business School.

COO

Estelle Huynh

Estelle has acquired strong leadership and strategic skills through more than 14 years of experience with international organizations such as Bearing Point, Transatel (which was acquired by NTT) and Mojix, a traceability platform, where she held COO and CPO positions. As COO of Carbon Maps, Estelle uses her product, sales and customer relationship skills to develop an environmental accounting offering tailored to the agri-food sector. She holds a master's degree in strategy and management of information systems from Télécom Paris.

Head of science

Jérémie Wainstain

Prior to co-founding Carbon Maps, Jérémie created The Green Data, a French start-up specializing in the development of data analytics solutions for agri-food companies. Jérémie is also the author of the book L'Équation Alimentaire, in which he endeavors to respond to the challenges posed by population growth and the environmental crisis in the agri-food sector by applying mathematical concepts. He holds a master's degree in solid state physics from École polytechnique, as well as a doctorate in the same field from the École normale supérieure.

Our scientific committee

Our scientific committee comprises a diverse set of experts, including professors, researchers, and specialists from various fields such as environmental biophysics, agriculture, animal welfare, agronomy, and biodiversity. Their variety in expertise allows us to approach our work from multiple angles and ensure a well-rounded perspective.

Olivier Therond

Research Engineer at INRAE

Luc Mounier

Professor of animal welfare at VetAgro Sup

Christian Huyghe

Scientific Director of Agriculture at INRAE

Benoît Gabrielle

Professor in Environmental Biophysics at AgroParisTech

Christian Bockstaller

Research Engineer & Biodiversity Expert at INRAE

The latest from us

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UPDATES

Press releases

Company Updates

Scamark (E.Leclerc Group) partners with Carbon Maps to launch its carbon impact indicator: Carbon’Info

Scamark partners with Carbon Maps to launch Carbon’Info, a carbon impact indicator for 6,000 E.Leclerc private label food products.

Read the article

Company Updates

LCA

Carbon Maps earns Bureau Veritas Declaration of Compliance

Carbon Maps' Life Cycle Assessment methodology conforms with ISO standards 14040, 14044 and 14067.

Read the article

FAQs

A quick overview of Carbon Maps’ work and purpose

What does Carbon Maps do?

Carbon Maps is a sustainability platform for the food industry, helping food companies to measure, manage and reduce their product-level environmental impact at scale, using auditable, science-based data.

Who is Carbon Maps for?

Carbon Maps is designed for food producers, brands, retailers, and food service companies that want to reduce their environmental impact, meet Scope 3 reporting requirements, and improve sustainability across their supply chains. Whether you're just getting started or scaling an existing program, Carbon Maps adapts to your level of data availability and ambition.

Does Carbon Maps only measure carbon emissions?

No, despite the name, Carbon Maps goes beyond carbon. The platform also measures land use, water use, biodiversity pressure, and other environmental indicators in line with the EU’s Product Environmental Footprint (PEF) guidance.

What makes Carbon Maps different from other sustainability platforms?

Carbon Maps is built with a deep understanding of agri-food value chains. Its food-specific models and emissions database—over 34,000 emissions factors—make it uniquely equipped to handle the complexity of food systems at scale.

Your climate strategy primarily depends on agriculture.